ITV announced a partnership on Wednesday with Snack Media, a digital rights representative for major sports bodies, opening the broadcaster's YouTube advertising sales house to its first sports rights ...

ITV and YouTube have announced a new distribution and commercial partnership that will see ITV joining YouTube’s partner program, which will make hundreds of hours of ITV content available to viewers ...

The U.K.’s largest commercial broadcaster ITV has agreed to a $2.7 million (£2 million) investment with What3words, an accessible location service—the first deal under its investment program, Media ...

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ITV and YouTube have agreed a new distribution and commercial partnership that will see the UK commercial broadcaster stream full episodes of its shows on the Google-owned platform. The broadcaster is ...

When ITV switched on its new streaming service ITVX in December 2022, the initial promise was to deliver 10,000 hours of free content, including originals such as Damian Lewis drama A Spy Among ...

Commercial broadcaster ITV aims to move away from its reliance upon traditional advertising breaks as its aims to boost its online ad sales. Fru Hazlitt, director of commercial and online operations, ...

Gary Knight, ITV branded entertainment digital sales director is to take on a new role as commercial content director. Knight will report to Simon Daglish, director of multiplatform and partnerships ...